Demonstrating the city’s global status and its potential to influence world travel according to both its popularity and its practices in operating under sustainable tourism conditions , South Africa’s most famous city Cape Town , was selected as one of 15 top global destinations to be chosen as ideal subjects for a case study by the United Nations World Tourism Organisation (UNWTO) and the World Tourism Cities Federation (WTCF).
The research focused on the following areas: destination management; economic impact; social and cultural impact; environmental impact and technology and new business models. Notably, According to the UNWTO, the case studies include a set of key urban tourism performance indicators and an in-depth analysis of each city in areas related to the economic impact of tourism, sustainability or the use of new technologies in the measurement and management of urban tourism.
Cape Town is a fascinating tourism hotspot; the city’s ideal situation at the Gateway to Africa brings so many cultures together that it offers a unique perspective on maintaining and sustaining a thriving tourism sector . Cape Town, which contributes approximately 11% to South Africa’s GDP, has a bustling tourism sector. Besides having the third-busiest airport in Africa, the city has a total of nearly 4,000 tourism enterprises, including 2,742 in different types of guest accommodation, 389 restaurants and 424 tourist attractions to cater to international and domestic visitors. In addition, it has 170 conference venues for business and other events.